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Written by Master of Curls, Jonathan Torch

At the base of every hair on every human, there is a gland that secretes a waxy material called sebum. The sebum is essential for supplying nutritious minerals to the follicle that moisturize and protect the skin and hair. The sebum has a tiny molecular weight that allows for deeper penetration and absorption of these minerals without blocking or clogging any other pores and cuticles – and to make it even better, the sebum evaporates without any residue.

When it comes to oils and our hair, we have had quite a long track record of using them! All around the world, humans have been using and bathing in oils; to try and replenish the missing moisture that preserves youthful glow and energy. Cleopatra, the infamous Queen of Egypt, was constantly in search of a more miraculous oil to preserve her beauty. The more exotic the oil, the bigger the price tag, and therefore, the more in demand it was. It was seen and believed to be cosmetic elixir.

To this day, oils are still extremely popular in hair care and therpay. Sales of oil-based products continue to grow every year, as more and more exotic and potent oils enter the beauty industry – and it`s completely understandable, as the benefits of oil on hair are so easy to notice. In particular, the look and feel of soft, shiny, and supple hair is most appealing to everybody who uses oils.

When I started to focus on naturally curly hair as my specialty, it became increasingly obvious to me that while oils make the exterior of hair look beautiful, there is a tremendous difference in the quality of the hair when comparing oil-based products and water-based products. My focus was on the end results: Style Management is incredibly easier to have when there is absolutely no silicone or oils coating the hair. Water is the healthiest moisturizer in the world – it is what makes up our atmosphere, it is what our bodies are made of, and it is an integral part of the hair. Water is essential to life, and hair automatically responds as a natural moisture magnet – it sucks up all the moisture it can, particularly when water is involved.

By understanding this common-sense fact, it became obvious that eliminating oils from the styling process makes it far easier to moisturize and style hair. Oil and water do not mix. While they both have their proper roles and benefits, they are very far apart in what they do. Oils act as a lubricator, cosmetically softening – and weighing down – the hair. When there`s a coating surrounding the hair, it becomes very difficult for each hair to group with other hairs to make a beautiful curl or a ringlet. Because of this effect, any movement to the hair causes flyaway hairs, essentially encouraging frizz. On the other hand, water fills the hair cuticle, encouraging grouping and joining of each hair, and this automatically creates a frizz-free curl. Water works every time in every scenario of curl formation in all weather conditions – and it`s the most natural thing I could base my products on.

Curl Keeper, by imitating exactly what water does to the hair, manages to have the exact same effect without the look, or feel, of wet hair. Curl Keeper becomes total control for all frizzy hair because it contains no silicones or oils in it. There is no weighing down of the hair, there is no frizzy flyaway’s that can`t be controlled, and there is complete control for whoever uses it.